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A major game, a race, or a concert from an international tour: these are experiences customers want to enjoy in person and, quite often, the real reason behind the trip. By offering tickets to sporting events and live music shows, your agency provides access to these experiences, along with the entire itinerary built around them.
It is a high-demand product with strong emotional appeal and a natural anchor for selling flights, accommodation, and additional services. When customers already know where they want to go, you have everything you need to create the complete trip.
Football, motorsports, basketball, and the major competitions that fill stadiums. The ticket puts fans at the heart of the action, while your agency takes care of the entire trip.
International tours, festivals, and the biggest names in music. An opportunity to turn a customer’s passion for an artist into a complete travel experience, from the ticket to the post-show activities.
When customers travel for an event, the date is already set and the decision has already been made. It is the perfect opportunity to arrange flights, accommodation, and an itinerary built around the experience.
When customers decide to see their favorite team, driver, or an artist they have followed for years, the trip stops being a “maybe” and becomes a “when.”
Events have a set date, strong emotional appeal, and a sense of urgency that few products can match: those who want to attend want to be there on that specific day, in that specific place.
For the agency, this means a sale driven by a clear motivation and an itinerary that naturally takes shape around the experience. The ticket starts the conversation; flights, accommodation, transfers, and tours complete the package.
The competitions that inspire customers to travel across the world.
Major sporting events attract fans from everywhere. Understanding the different categories helps identify the right sales opportunity. (Examples are for illustrative purposes only; please confirm the coverage available in the system.)
Football
Derbies, national championships, and international tournaments—the sport that brings together more fans around the world than any other and gives customers a compelling reason to travel.
Motorsports
Races and championship rounds that combine adrenaline, travel, and iconic destinations. A passionate audience that plans the entire trip around the event.
Basketball and international leagues
Games that draw fans to arenas in major cities, making them ideal for pairing with a complete urban itinerary.
Other sports
Tennis and other major spectator competitions that broaden sales opportunities, subject to availability.
A concert can be the highlight of a trip or the entire reason for it. Understanding the different formats helps you recommend the right experience for each customer.
International tours
Major artists performing on specific dates, giving customers a compelling reason to plan their trip around the show.
Music festivals
Several days of performances, ideal for combining with a longer itinerary and an extended stay at the destination.
Concerts in iconic destinations
The experience of seeing an artist perform in a city the customer has always wanted to visit, bringing music and destination together.
Cultural events
Performances and shows that enrich the itinerary and add value to the proposal, subject to availability.
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